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Fibre Fox hoping for a fantastic reception in Leicestershire

Press release   •   Oct 10, 2017 15:18 BST

Fibre Fox

A new addition to the Superfast Leicestershire broadband team is being unveiled this week, and already there’s a cunning plan in place that needs your help.

‘Fibre Fox’ is all bright eyed and bushy tailed about being the new public face of Leicestershire County Council’s broadband partnership with BT - but he needs a name!

So people across Leicestershire are being encouraged to take part in a competition, running through to the end of October, to find a catchy name for Leicestershire’s new broadband hero.

Council leader, Nick Rushton, said: “We’re always looking for new ways of engaging with our communities and we thought it would be fun to try something a little more creative to help promote fibre broadband. We’re hoping that having an easily-identifiable mascot for our work with BT will get more people involved, and encourage them to find out more about how they can benefit.

“Our Superfast Leicestershire programme has been a real success so far, reaching more than 60,000 homes and businesses across the county. We’re now concentrating on some of the hardest to access areas, where making fibre broadband available is often a significant engineering challenge. But we’re determined to reach as many people as possible and our work continues at quite a pace.”

Superfast Leicestershire remains on course to make superfast broadband available to more than 74,000 premises across the county and city by the end of 2018.

Steve Henderson, Openreach’s regional director for next generation access, said: “Our work across Leicestershire has been a huge success so far, but we know there is more to do. As well as making the technology available to as many people as possible, we also have an important role to play in raising awareness of how to get fibre broadband, and the benefits of it. Fibre Fox will be a familiar face for Superfast Leicestershire going forward and that can only be a good thing.”

Fibre Fox has joined the team to help spread the word about the benefits of fibre broadband. It’s important for people across Leicestershire and Leicester city to check to see if they can connect, as upgrades do not happen automatically.

A fibre broadband connection at home means everyone in the house can be online at the same time without losing speed or buffering – whether they’re gaming, catching up on their favourite programmes through streaming, downloading music or posting to social media.

For businesses, superfast broadband enables them to maximise growth and expand their customer base, with faster upload and download speeds, better connectivity and more flexible ways of working.

Work carried out as part of the Superfast Leicestershire programme is in addition to BT’s commercial rollout in the county that has already made fibre broadband available to around 300,000 properties.

All of the engineering work is being carried out by Openreach, who are responsible for Britain’s largest phone and broadband network, meaning people with access to the fibre network can choose from a range of internet providers.

To submit your ideas for a name for Fibre Fox, email or Tweet your suggestions @LeicsCountyHall using the hashtag #FibreFox by 6th November.

For more information about Superfast Leicestershire visit or look out for #SuperfastLeics on Twitter.


About us

Openreach is Britain’s digital network business. That means we connect homes, mobile phone masts, schools, shops, banks, hospitals, libraries, broadcasters, governments and businesses – large and small – to the world. It’s our mission to build the best possible network with the highest quality service, and make sure that everyone in Britain can be connected.

Our 30,400 people work on behalf of more than 580 communications providers like Sky, TalkTalk, Vodafone and BT. Our fibre broadband network is the biggest in the UK, covering more than 26.8 million premises. And our technology is the basis of Britain’s thriving digital economy, which is the largest of the G20 countries.

We’re working hard to give people the broadband speeds they need at work and at home. Over the last decade, we’ve invested more than £11bn into our network. And we now manage more than 158 million kilometres of cable stretching from Scotland to Cornwall, and from Wales to the east coast. But we’re not stopping there – we’re making superfast broadband speeds available to thousands more homes and businesses every week.

We’re owned by BT Group and independently governed. Our business is highly regulated, and more than 90 per cent of our revenue comes from services that are regulated by Ofcom. Any company can access our products under the same prices, terms and conditions.

In the year ending 31 March 2017, we reported revenues of £5.1bn.

To find out more about us and what we do, go to